The C in C Word stands for “content.”
And that’s what we do. Say you have a brand, an idea, a product, a something. The C Word will create a narrative for your something that’s smart, funny, polished, glorious, and exactly what you want before you unleash it out into the world.
What We Do
You know when you go to a restaurant and the waiter says, “Do you know how our menu works?” And you want to say, “Yes. I order food and you bring it to me?”
Well, that’s what the C Word does: You order content and we bring it to you. We work with the most talented writers, editors, copy editors, designers, and art directors in the world of editorial. And that’s why we aren’t a marketing agency. Our job is not to put more generic blahblahblah marketing jargon out in the world.
Our job is to help each brand find its most authentic, honest voice.
Whether it’s through original editorial, brand narratives, social channels, or any other medium, we tell your story.
We create:
- BRAND NARRATIVES
- STYLEGUIDES
(POV & TOY) - CAMPAIGN COPY
- TAGLINES
- SOCIAL CONTENT
- PDP COPY
- ARTICLES & EDITORIAL
- WEBSITE COPY
- PODCASTS
Who We Are
We’re two women who have spent our careers at the intersection of brands and editorial. And by “careers,” we mean that between the two of us, we have 700 years of journalism and storytelling experience.
Danielle Pergament
Cofounder
Former executive editor of Lucky and Allure magazines, former editor-in-chief of goop, New York Times contributor
Full bio
After graduating from Duke University, Pergament began her editorial career as beauty editor of Allure magazine. In 2005, she relocated to Italy, where she wrote regularly for The New York Times Travel section. As a journalist, she traveled throughout the Middle East, North Africa, South America, and Western Europe. She has written extensively for The New York Times, The International Herald Tribune, GQ, Travel + Leisure, Cond Nast Traveler, Bon Appetit, and New York magazine. In 2009, she was hired as executive editor of Lucky magazine and, a few years later, became executive editor of Allure. At each, she oversaw all content and determined the voice and purview of the brand. In 2016, Pergament joined goop as editor in chief and relocated to Los Angeles. In 2020, Pergament left goop to start the C Word.
JANE LARKWORTHY
Cofounder
Former executive beauty director of W and Jane magazines, former beauty editor at large at The Cut, panel moderator
Full bio
A veteran of the magazine industry, Larkworthy began her career at Glamour and Mademoiselle. When Fairchild Publications launched Jane magazine in 1997, founding editor Jane Pratt hired Larkworthy to be its beauty director. A few years later, she joined W as executive beauty director, in which role she oversaw all beauty content for the magazine and its website. In 2018, she joined The Cut, where, as beauty editor at large, she wrote a weekly column, The Beauty of It All. Larkworthy has also written for ELLE Decor, C Magazine, Cherry Bombe, In the Groove, and the travel website Fathom. A native New Yorker, Larkworthy now lives in the Berkshires with her husband and their standard poodle, Remy.
Where We Are
NEW YORK
LOS ANGELES
THE BERKSHIRES
(BUT WORK WITH MOST CLIENTS REMOTELY.)
The best way to reach us is email:
DANIELLE@CWORDMEDIA.COM
JANE@CWORDMEDIA.COM
The phone works, too, if you’re old-school: